Job Description

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Responsibilities

* Lead and manage a team of Field Marketing Managers to centralize local marketing strategy and execute impactful local campaigns.

* Develop strategies to enhance sales and drive traffic in key DMAs (Designated Market Areas).

* Cultivate community engagement and foster local brand love through innovative initiatives.

* Strategize methods to increase market share and strengthen brand presence in target regions.

* Implement process-oriented approaches and enforce timelines to ensure efficient campaign execution.

* Foster cross-functional collaboration with field, marketing, operations, and other departments to achieve shared goals.

* Recommended exposure to local media buying, local CRM systems, and digital marketing platforms.

* Adaptability to work in a fast-paced environment and ability to make dynamic decisions and pivot strategies when necessary.

* Conduct comprehensive business reviews with franchisees to assess performance and identify gaps and opportunities.

* Utilize insights gathered from business reviews to develop localized marketing plans aligned with national strategy.

* Collaborate with franchisees to align local plans with overarching brand objectives and fill identified gaps.

* Provide guidance and support to franchisees in implementing local marketing initiatives effectively.

* Analyze market trends and competitor activities to identify emerging opportunities and potential threats.

* Continuously monitor and evaluate the effectiveness of local marketing efforts, adjusting as needed to optimize results.

* Foster strong relationships with franchisees and serve as a trusted advisor on local marketing matters.

* Communicate regularly with franchisees to ensure alignment and drive execution of local marketing plans.

Qualifications

* Bachelor or major in Business Administration and/or Marketing, others acceptable if other requirements are met

* 5+ years experience in leading a team

* Strong comfort with proficiency in Analytics and creative problem-solving skills

* Prior experience of media planning, buying and optimization would be beneficial

* Strong leadership skills with the ability to influence without authority and relate to franchise owners, team members, agencies, and everyone in between

* Strong project management and organizational skills with high attention to detail

* Strong written and oral presentation skills with ability to convey key messages in compelling way

* Strong teamwork, communication, and interpersonal skills

* Resilient and able to thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness

* Entrepreneurial spirit with "it's always Day 1" mindset

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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