Head of PPC (South Africa) (Boston) Job at 24 Hours Group, Boston, MA

NHJJS0NBeUdlYlFpU1RldzRzWUdGSWZzUVE9PQ==
  • 24 Hours Group
  • Boston, MA

Job Description

Head Of PPC (Pay-Per-Click)

This is a remote position.

Job Description

As the head of PPC, you will be responsible for leading our PPC team, managing Google AdWords accounts, and developing strategies to maximize ROI. You will work closely with other PPC specialists, ensuring best practices are followed and continuously improving campaign performance.

Key Responsibilities

1. Lead and Manage PPC Team

  • Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
  • Foster a collaborative and high-performance team environment.

2. Develop and Implement PPC Strategies

  • Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
  • Continuously analyze and optimize campaigns to improve performance and ROI.

3. Account Management

  • Control and manage Google AdWords accounts of other specialists, providing direction and support.
  • Monitor and report on account performance, identifying areas for improvement.

4. Keyword Research and Optimization

  • Conduct thorough keyword research to identify opportunities for campaign enhancement.
  • Implement keyword strategies to maximize reach and relevance.

5. Ad Creation and Testing

  • Develop compelling ad copy and creatives that align with campaign goals.
  • Conduct A/B testing to determine the most effective ads.

6. Budget Management

  • Allocate and manage PPC budgets effectively, ensuring optimal spend.
  • Track and report on budget performance, making adjustments as needed.

7. Performance Analysis and Reporting

  • Utilize analytics tools to monitor campaign performance and generate actionable insights.
  • Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI.

8. Stay Up-to-Date with Industry Trends

  • Keep abreast of the latest trends and best practices in PPC and digital marketing.
  • Implement innovative strategies to stay ahead of the competition.

10. Training and Development

  • Mentor and train PPC specialists to develop their skills and knowledge.
  • Encourage continuous learning and professional development within the team.

Requirements

  • Proven experience as a PPC Manager for 3+ years
  • Expertise in managing Google AdWords accounts.
  • Strong understanding of PPC best practices and optimization techniques.
  • Excellent analytical skills and the ability to interpret data to drive decisions.
  • Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush).
  • Strong leadership and team management skills.
  • Exceptional communication and interpersonal skills.
  • Ability to work in a fast-paced, dynamic environment.
  • Bachelor's degree in Marketing, Business, or a related field preferred.

Technical Requirements

Power Backup: A reliable power backup that could sustain a minimum of 8 hours (full shift). Examples: Generators, Solar Panels, Portable power inverters, etc. (UPS is not enough).

Internet Backup: Jitter below 10ms.

Latency below 160ms.

Upload minimum of 25Mbps.

Download minimum of 25Mbps.

Power and Internet Backup is a MUST.

#J-18808-Ljbffr

Job Tags

Full time, Shift work,

Similar Jobs

Memphis-Shelby County Schools

Vacancy Sheet Metal Worker Job at Memphis-Shelby County Schools

 ...Job Title The essential function of the position within the organization is to perform skilled sheet metal fabrication, installation, maintenance and repair work on District properties. Essential Job Functions This position description is not intended to be an... 

The Ceres Group

Equity Research Analyst Job at The Ceres Group

 ...Our focused Equity group is looking to hire an experienced Fundamental Equity Research Analyst to join the team in support of their Quality strategy. The Quality strategy seeks to invest conservatively with a long horizon in businesses with a demonstrable competitive... 

Lotte New York Palace

Linen Room Attendant - Temporary Job at Lotte New York Palace

 ...require special maintenance or are damaged. Throughout the day check your areas for general condition. 2: Organizing and storing clean linens in designated areas. Delivery of linen to floors as requested 3: Sorting and counting linen for inventory purposes.... 

STERIS

Quality Manager Job at STERIS

 ...responsibilities. Mathematical skills including practical application of fractions, percentages, ratios, proportions, and algebra. What STERIS Offers We value our employees and are committed to providing a comprehensive benefits package that supports your health,... 

Posillico Civil, Inc.

Martins 2026 Summer Internship-Engineering Job at Posillico Civil, Inc.

 ...reputation is the commitment from our tightly-knit group of project managers and field crews who ensure that unmatched quality, value, and...  ...look-ahead schedules Qualifications: To Qualify for Internship: Enrolled in Civil Engineering or Construction Management program...