Job Description

Job Description

SEO / GEO / AEO Specialist

Location: Houston, TX | Hybrid

Type: Full-Time, Contractor

At Social Habit Marketing , we help ambitious brands grow their influence and revenue through data-backed marketing strategies that actually convert.

We’re looking for an AI-forward SEO Specialist — someone who not only dominates traditional SEO but also understands the emerging role of AI-driven search visibility (AEO – Answer Engine Optimization) and the power of being recommended by tools like ChatGPT, Gemini, and Perplexity .

If you're hungry to lead the future of organic growth and know how to get client brands mentioned by AI tools, not just ranked on Google, then you're the kind of strategist we want on our team.

• Develop SEO + AEO roadmaps that integrate AI-based search trends and LLM visibility.
• Optimize client content to be referenced, cited, or sourced by AI models like ChatGPT .

• Build quarterly SEO game plans aligned with business and AI-driven search goals.
• Prioritize initiatives that impact both search engines and AI-powered discovery tools .

• Build intent-driven keyword clusters focused on traditional SERPs and AI prompts.
• Identify semantic structures that align with natural language model interpretations .

• Own all things meta: titles, descriptions, headers, schema, and rich snippets.
• Optimize for AI indexation — answer engine optimization (AEO), featured snippets, knowledge graph inclusion.
• Implement and test structured data that supports AI comprehension and summarization.

• Build out and reinforce brand and author entities for inclusion in ChatGPT citations and source recommendations .
• Audit for E-E-A-T signals that AI and Google alike use to measure trustworthiness.

• Build dashboards across GA4, GSC, 
• Track SERP + AI visibility metrics (brand mentions in AI summaries, inclusion in chatbot responses, etc.).

• Manage and optimize GBP (Google Business Profiles).
• Ensure consistent and structured data that enhances local discovery in both search engines and AI-powered local guides .

• Collaborate with writers to ensure content is machine-readable and AI-citable .
• Provide content briefs that prioritize informational depth and semantic richness .

• Build strategic relationships that result in high-authority backlinks and AI-trusted sources .
• Monitor and disavow toxic links.

• Run controlled experiments across SEO and AI exposure variables (e.g., question-answer format content, expert citations, prompt engineering for mentions).
• Track and report improvements in AI-based visibility .

• 1–4+ years of SEO experience with provable wins in organic growth.
• Familiarity with AI content trends and LLM-based search behavior .
• Command of GA4, GSC, Ahrefs/Semrush, Screaming Frog, WordPress/Webflow.
• Understanding of E-E-A-T , structured data, and on-page best practices.
• Strong writing and data communication chops.
• A bias toward action

• Experience optimizing content to appear in ChatGPT/ Perplexity / Gemini Citations
• Familiarity with tools like NeuronWriter, SurferSEO, or Frase.
• Experience with programmatic SEO or prompt engineering.

• Growth in organic sessions, non-brand rankings, and AI tool visibility .
• Featured snippet wins and LLM model mentions .
• Technical SEO health improvements (CWV, crawlability, etc.)
• Ethical backlink growth.
• Conversion from organic traffic.

Days 0–30: Audit SEO + AEO readiness, identify quick wins

Days 31–60: Optimize key pages for both SERP + AI response formats, ship content briefs

Days 61–90: Launch internal linking + AEO entity plan, run first AI SEO test, deliver Q4 roadmap

GA4, GSC, Ahrefs/Semrush, Screaming Frog, WordPress/Webflow, Google Sheets, ChatGPT, Perplexity, Claude

Email operations@socialhabitmarketing.com with:

• Your resume
• 2–3 case studies (wins, tools used, metrics)
• Optional: Screenshots showing AI-based mentions or citations from tools like ChatGPT

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