Job Description

Senior Marketing Automation Specialist

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values inclusion, engagement, and discovery. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

The Senior Marketing Automation Specialist position at Cengage offers an outstanding opportunity to drive world-class marketing automation strategies! You will collaborate with ambitious teams in marketing, product, and technology to ensure flawless execution and optimization of automated marketing journeys within Salesforce Marketing Cloud (SFMC). Your role will be pivotal in successfully implementing campaigns that align with our business goals and improve customer engagement.

What you'll do here:

• Marketing Automation | Strong understanding of Salesforce Marketing Cloud and its key features, including Email Studio, Journey Builder, Automation Studio, Salesforce Connector, Distributed Marketing, Mobile Studio and Audience Builder.
• Email Marketing | Proficient in email marketing standard methodologies, with a track record of managing multi-audience email campaigns globally, and substantial experience using Salesforce Marketing Cloud (SFMC).
• Technical Product Solving | Ability to troubleshoot system issues, implement solutions, and manage integrations of the data flow between Salesforce and Marketing Cloud.
• Detail Oriented | An eye for detail when it comes to building journeys, ensuring data accuracy, system configurations, and marketing automation are flawless.
• Project Management & Communication | Ability to collaborate with various collaborators, communicate technical concepts to non-technical collaborators, and the ability to manage multiple projects simultaneously.
• Explore, research, and propose new approaches to marketing automation to drive adoption.
• Analysis | Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.

Skills you will need here:

• 3+ years of Marketing Cloud administration experience with complex journeys that include multiple decision splits based on data updates in SF, AMPScript, and multiple data sources.
• 3+ years of Email Campaign Management and Delivery leadership experience with production and segmentation strategy.
• 2+ years of experience in digital marketing tracking tools like Google Analytics.
• Salesforce Associate certification or higher is required.
• Marketing Cloud Administration or higher is required.
• Basic to moderate knowledge of AMPScript, SQL, and HTML.
• Understanding of CAN-SPAM, GDPR, and other data privacy regulations.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process.

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. $67,000.00 - $87,100.00 USD.

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