Job Description

Chick-fil-A - Restaurant Marketing Director

Are you a highly skilled and motivated individual with a passion for marketing and catering? Are you looking for a dynamic work environment that fosters teamwork and leadership development? Do you thrive in a positive, people-focused atmosphere where your contributions truly matter? If so, we want you to join our team!

About Chick-fil-A:

Working at a Chick-fil-A restaurant is more than a job – it's an opportunity for teamwork and leadership development in a positive, people-focused environment. Additionally, it’s an opportunity to make a difference in your community. Our Chick-fil-A restaurant is locally owned and operated by an independent, franchised Operator who invests in the future of his Team Members and gives back to the community.

As a highly skilled Restaurant Marketing Director, you will play a crucial role in driving our marketing and catering initiatives and enhancing our brand presence. Enjoy perks such as paid time off, health insurance, and a 401(k) matching plan, all while working in a fun and enthusiastic environment!

Responsibilities:

• Develop and implement marketing strategies to drive brand awareness and customer engagement.
• Collaborate with cross-functional teams to create and execute marketing campaigns.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Manage the marketing budget and allocate resources effectively.
• Monitor and report on the effectiveness of marketing initiatives.
• Manage and implement catering program.

Common In-Restaurant Responsibilities:

• Create a Marketing Plan: Work with your Operator to determine a marketing plan for your Restaurant.
• Plan and implement In-Restaurant Events: Visit The Studio (Chick-fil-A’s website for all things marketing) for local marketing activation event ideas and tools. Leverage Chick-fil-A App software to schedule events, treats, and emails to your customers.
• Leverage Social Media: Publish pre-approved social media posts through Social Media Publisher. Learn how to gain access to this great source of images and \fill-in-the-blank\ content, and engage with your customers through multiple social media platforms.
• Work with and encourage Team Members to personalize the customer's order.
• Ensure the Restaurant is on brand. Develop and submit custom materials, such as community board posters or in-Restaurant displays, to Custom Creative for approval. Templates are available on The Studio.
• Keep POP (Point of Purchase) updated.
• Clearly communicate upcoming events, seasonal changes, and new roll outs to leadership and staff.
• Sampling menu items from our classic menu items to our seasonal and new upcoming menu items.

Common In-Community Responsibilities:

• Form a giving strategy and process with your Operator for handling donation requests.
• Ensure the Chick-fil-A Cow mascot is present in the community on a regular basis.
• Implement school programs, such as fundraising programs and spirit nights. Find school-wide event and fundraising ideas on Center Stage.
• Plan Food Distributions: Distribute free product samples to customers away from the Restaurant.

Catering Responsibilities:

• Identifying catering opportunities and following up on potential catering guests through phone calls and visits.
• Leveraging established corporate partnerships and relationships to drive catering sales.
• Making sales and securing agreements with catering customers.
• Confirming orders on the day of the event.
• Coordinate catering sales and deliveries with the kitchen.
• Deliver a remarkable pickup and/or delivery guest experience to community and customer events.
• Following up with guests for feedback and to inquire about their recent experience.
• Adding value to catered events by providing a Cow mascot appearance, offering the Chick-fil-A tent for outdoor special events, and decorating with Mini Plush Cows and branded mints.
• Managing the database of catering customers.

Requirements:

• Proven experience in marketing, advertising, public relations, event planning, or catering.
• Strong leadership and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced, deadline-driven environment.
• High School or GED diploma preferred.

Benefits:

• Flexible schedule to accommodate work-life balance.
• Comprehensive health, dental, and vision insurance available for full-time employment.
• Dollar matching 401(k) program for future financial security.
• Employee discount.
• Paid training.
• Full-time (includes all benefits) and part-time (exceptions on benefits will apply).

Work schedule:

• Monday to Friday
• Weekend availability
• Open availability

If you are a talented and enthusiastic marketer looking to make a difference, apply now and join our Chick-fil-A family!

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

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