POSITION SUMMARY:
The Director of Marketing will be responsible for the development and execution of overall marketing
strategies that will increase awareness of the brand, generate growth opportunities, and support overall
sales and business strategy. The Director of Marketing will strategically position the organization to
compete effectively in a rapidly developing market.
ESSENTIAL FUNCTIONS:
To perform this job, an individual must perform each essential function
satisfactorily with or without a reasonable accommodation.
• Manage all facets of marketing including branding, market research, promotions, traditional and
digital advertising, sales collateral/tools, trade shows and related events, communications, public
relations, content marketing, and social media
• Lead, manage and develop the in-house marketing team and manage external marketing vendor's
performance
• Ensure marketing strategies and initiatives are properly aligned with HCTec's growth objectives
• Design marketing plan objectives and establish relative analytics to measure marketing operational
effectiveness
• Develop a service line marketing strategy
• Create and maintain current market and competitive market analysis
• Increase brand awareness
• Creation and execution of ABM strategy
• Optimization of Technology Stack Assessment by evaluating marketing technology tools and
providing recommendations on tool selection and integration
• Manage the Customer Advisory Board Initiative, as well as ensuring it functions effectively provides
valuable input to our company
• Perform other duties as assigned
• Minimal travel, as required
Education and/or Experience:
• Bachelor's degree with business or marketing focus preferred
• 10-15 years of marketing experience in positions of increasing responsibility. This experience should
also include 5 years of management experience working with other managers and executive leaders
as well as managing, developing, motivating and retaining team members
• Experience with brand positioning, creative development, and managing agency resources
• Experience with CRM, marketing automation, and other related marketing focused software
applications
• Track record of demonstrated execution of marketing strategies with a clear line to financial results
• Must be analytically astute and ground all strategy in a clear framework of financial ROI with
objective measurements of success
• Knowledge of the use of analytics to drive customer centric decision-making throughout the
organization, leading to targeted media & acquisition initiatives that increase customer
engagement, brand engagement, demand generation; along with a demonstrated track record of
success and performance
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