Job Description
About GenScript GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy. GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology. About ProBio ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing.
Job Scope GenScript is seeking a Corporate Communications Manager, International, to support the Integrated Communications & Content department.
Reporting to: Director of Integrated Communications & Content
Location: US Remote (New Jersey preferred)
The estimated salary range is $100,000 - $130,000, based on experience level.
Key Responsibilities - Develop GenScript BioTech Corporation’s corporate brand image and ensure that it’s unified across international markets.
- Develop and execute high-impact, integrated global corporate communication strategies and narratives with a focus on all international markets (excluding China) that align with the company's corporate brand image, goals and values.
- Implement end-to-end corporate communications plans for company milestones, corporate commitment and employee brand campaigns, ESG and sustainability programs, leveraging earned media, sponsored content, social media, influencer relations, and owned media channels to engage key external audiences.
- Strategize and implement brand PR, including product launches, strategic partnerships, funding announcements, and issues management, with differentiated strategies tailored to the relevant media environment for the region.
- Serve as media relations expert by building and maintaining relationships with key journalists and media outlets, writing press bulletins and developing pitch angles with the goal of delivering thoughtful, positive news coverage.
- Developing and executing plans to manage the company's reputation during adverse situations.
- Monitor market sentiment in media and social platforms (X/Twitter, Reddit, LinkedIn), providing timely risk alerts and crisis response.
- Collaborate cross-functionally with Marketing, Legal, Investor Relations, HR teams, regional counterparts and other internal stakeholders to ensure successful execution and consistent tone/messaging of corporate communications initiatives.
- Effectively manage PR agency and content production partner relationships and budgets to ensure delivery of their support through clear objectives, KPIs, continued drive for excellence and innovation.
- Stay informed on evolving regulations and narrative expectations (e.g., ESG, climate, biotech policy).
- Develop and measure effective metrics/KPIs to track communication impact and deliver the best business outcomes.
Qualifications - Bachelor’s degree or above in Communications, Journalism, Marketing, International Relations, or related fields.
- Minimum 5 years of PR or corporate communications experience with demonstrable measures of success; at least 3 years of experience in the US market preferred.
- Strong knowledge of the international media ecosystem, communication habits, and public opinion environment, with proven success in pitching and securing coverage in media.
- Experience in translating scientific/technical content for a broad range of audiences. Pharmaceutical/biotech or healthcare experience preferred.
- Excellent written/verbal communication and presentations skills in English, with professional proficiency in writing press releases, media pitches, and executive speeches; ability to negotiate and persuade.
- Understanding of the biotechnology industry and/or experience in a high-growth company PR is preferred.
- Strong crisis management awareness and ability to respond quickly with effective solutions for overseas media issues.
- Effective stakeholder management and ability to work in a highly matrixed organization and across geographical boundaries.
- Global perspective and cross-cultural communication skills, with flexibility to adapt to diverse market needs.
- Proactive, adaptable, highly organized, and capable of leading multiple projects efficiently under pressure.
#GS
GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
Job Tags
Remote work, Overseas,